Are you looking for a better alternative to smoking?
Vuse vapes have 99% less toxicants than cigarettes2. We carefully heat our high-quality e-liquids and never add harmful ingredients like Sucralose, Vitamin E Acetate or Diacetyl, which means fewer toxicants like Tar 1, Carbon Monoxide, Amonia and Hydrogen Cyanide.
NOT ALL VAPES CAN SAY THAT
Cigarettes burn tobacco, producing thousands of harmful and potentially harmful toxicants. In contrast, vaping eliminates combustion, significantly reducing toxicant production.
NOT ALL VAPES CAN SAY THAT
Done Right by Vuse means expertly crafted vapes and e-liquids with fewer additives and reduced toxicants, offering a better alternative to smoking without compromising quality.3
No combustion means:
Our e-liquid contains no added:
Vuse’s testing Process explained.
Taste you can trust
From unique classics to fruity flavors to
extraordinary fusions, everything is there.
FAQs
Vuse has a range of nicotine strengths to offer and to cater to our adult customers all over the world, ranging from 20mg/ml to our zero nicotine vapes. It’s our way of making sure that you can enjoy a unique experience at every stage of your vaping journey.
Explore our range of vape flavours and different nicotine strengths online.
At Vuse, we strive to bring you the highest quality products, that are more than just great tasting. To ensure this, Vuse vapes undergo 1000’s of hours of testing by 50 scientists before they reach you, making Vuse a top choice trusted and enjoyed by millions worldwide.
While vaping is not completely risk-free, Vuse vapes have a reduced risk profile in comparison to cigarettes. As stated by the UK’s National Health Service, cigarettes release thousands of harmful toxicants when combusted, however, vapes do not involve combustion, operate at lower temperatures than cigarettes and as a result produce fewer harmful toxicants in comparison to cigarettes. While we can’t speak for all vapes, we know Vuse is a better alternative to smoking* with 99% less toxicants than cigarettes** (and we’re working on that final 1%).
* [Vuse Go, Vuse Go Max, Vuse ePod2 and Vuse ePen] contain no tobacco and heat an e-liquid instead of burning tobacco. They generate a vapour, less odour, no ash and no tobacco tar. [This product is/These products are] not risk-free and contains nicotine, an addictive substance.
**This product is not risk-free and contains nicotine, an addictive substance. Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from [Vuse ePen/ Vuse ePod2/ Vuse Pro/ Vuse Pro Smart/ Vuse Go/ Vuse Go Max] in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.
Done Right Blog
01 December 2025
OUR HIGH QUALITY E-LIQUIDS ENSURE A SUPERIOR VAPING EXPERIENCE
DIVE INTO THE VIBRANT WORLD OF VUSE E-LIQUIDS, WHERE DELIGHTFUL QUALITY MEETS FLAVOUR SCIENCE. LIKE WITH ANYTHING YOU CONSUME, YOU WANT TO KNOW THAT IT HAS BEEN MADE WITH HIGH-QUALITY INGREDIENTS AND WE TAKE INGREDIENT SELECTION SERIOUSLY.[...]
01 December 2025
FLAVOUR CREATION: WE ONLY CREATE ADULT FLAVOURS
DIVING INTO THE VIBRANT WORLD OF VAPING FLAVOURS IS A THRILLING RIDE. AT VUSE, WE CRAFT VAPE FLAVOURS THAT ARE JUST THE TICKET FOR ADULT NICOTINE CONSUMERS SEEKING A RICHER, FULLER TASTE EXPERIENCE. [...]
01 December 2025
QUALITY PRODUCTS YOU CAN TRUST: FROM BEGINNING TO END
AT VUSE, WE’RE COMMITTED TO CRAFTING AND HANDLING OUR PRODUCTS WITH CARE, USING CUTTING-EDGE EXPERTISE TO BRING YOU THE BEST IN VAPOUR QUALITY. [...]
Important Disclaimers
* Based on independent third-party market data for vapour pods and pre-filled devices, covering 69% of total measured retail, in Switzerland as of Q3 2024.
1 No Tar* Note: For products containing nicotine: *By “no tar” we mean no tobacco derived tar. This product is not risk-free and contains nicotine, an addictive substance. For products not containing nicotine: *By “no tar” we mean no tobacco derived tar. This product is not risk-free. Applies to all products listed in the table on page 2 unless otherwise specified.
2 Vuse products are not risk-free and contain nicotine, an addictive substance. Comparison of smoke from a scientific reference cigarette (approx. 9 mg tar) and emissions from Vuse GO 1000 and Vuse Pro One used with Vuse Pods, in terms of the average of 9 harmful components, independently prioritised for reduction in cigarette smoke.
3 Vuse is a Better alternative to smoking. Vuse products contain no tobacco and heat an e-liquid instead of burning tobacco. They generate a vapour, less odour, no ash and no tobacco tar. These products are not risk-free and contain nicotine, an addictive substance.
4 We do not add diacetyl. Notes: This compound is not added, this does not necessarily mean that the compound is not present in the emissions of the product, all be it at very low levels. Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go 500 with 3rd party eliquids (Vivid 1.0) Vuse Go 500/600 0mg nicotine
5 No added methyl eugenol. Notes: This compound is not added, this does not necessarily mean that the compound is not present in the emissions of the product, all be it at very low levels. Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go 500 with 3rd party eliquids (Vivid 1.0) Vuse Go 500/600 0mg nicotine Vuse Go Max 0mg nicotine
6 No added acetoin. Notes: This compound is not added, this does not necessarily mean that the compound is not present in the emissions of the product, all be it at very low levels. Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go with 3rd party eliquids (Vivid 1.0) Vuse Go 0mg nicotine Vuse Go Max 0mg nicotine
7 No added acetyl propionyl. Notes: This compound is not added, this does not necessarily mean that the compound is not present in the emissions of the product, all be it at very low levels. Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go with 3rd party eliquids (Vivid 1.0) Vuse Go 0mg nicotine Vuse Go Max 0mg nicotine
8 No added sucralose. Notes: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go with 3rd party eliquids (Vivid 1.0) Vuse Go 0mg nicotine Vuse Go Max 0mg nicotine Vuse only [use/uses] high quality food grade flavour ingredients Stewardship have developed a Flavour Toolbox which outlines guidance on limits of individual flavour ingredient levels of inclusion based on desk-based toxicological assessment and is conducting individual flavour ingredient thermal degradation testing to further support the assessment. We are leading in the best practice of setting limits for the inclusion of individual flavour ingredients. Vuse closed system eliquids are manufactured in bulk by RJ Reynolds Manufacturing facilities in Tobaccoville, North Carolina, United States and a facility in Indonesia. The raw vegetable Glycerine (VG), Propylene Glycol (PG), Nicotine and water specified for the manufacture of the e-liquids are all pharmaceutical grade either USP (United States Pharmaceopeia)or European Pharmacopeia grade, supported by the specification and results in the respective certificate of analysis (COA). Flavours and acids are food grade.