INSPIRED BY OUR PLANET, DESIGNED FOR SUSTAINABILITY – OUR AIM
VUSE HAS PLEDGED TO BE THE MOST SUSTAINABLE VAPE BRAND IN SOUTH AFRICA, THAT SHOULDN’T ONLY APPLY TO OUR PRODUCTS, BUT SHOULD ALSO INFLUENCE OUR DIGITAL AND ONLINE ACTIONS.
LESS PIXELS, MORE IMPACT!: Imagery often adds a lot of page weight to websites. The more images used on a webpage the more energy is used. If those images are larger, this leads to very long load times which leads to more energy consumption.
COPYWRITING: The amount of text and content affects the amount of time a consumer will spend on a website. We will strive to create clear and succinct copywriting that reduces the time people will spend on the internet thereby reducing the energy used.
CUTTING COPY: We will strive to create CLEAR AND EFFICIENT COPYWRITING that reduces the time spent reading online, reducing the energy used.
USER EXPERIENCE: We will investigate what parts of our website journey can be reduced or which actions can be simplified to use less energy and Co2 emissions.
CLEAN CODING: In the backend we will make sure that all coding is clean and devoid of any duplications or needless actions.
REDUCE VIDEO CONTENT: We aim to reduce the amount of video streamed by removing auto-play from videos and by keeping video content short.
WITH THESE ACTIONS, WE AIM TO ACHIEVE A MORE ENVIRONMENTALLY FRIENDLY WEBSITE, LOWERING YOUR LOAD TIMES AND PRESSURE ON CARBON EMITTING DATA CENTRES.
JOIN US ON OUR JOURNEY
TO A SUSTAINABLE FUTURE!