VUSE E-CIGARETTES: EXPERIENCE AND QUALITY STANDARDS
Not all e-cigarettes are the same. It starts with the flavours and vapour enjoyment and ends with the device itself and its handling. That's why we test all Vuse products particularly intensively with well-founded e-cigarette experience – at every stage of production.
WHAT YOU SHOULD KNOW ABOUT VUSE E-CIGARETTES
E-cigarettes heat a flavoured liquid called e-liquid, which produces vapour. Although e-liquids may contain nicotine, our products do not contain any tobacco.*
We test our high-quality e-cigarettes at all stages of production. This is the only way we can assure you of a high quality standard. Traditionally, all Vuse products are developed and sold by Nicoventures Trading Ltd, a UK-based company that is part of the British American Tobacco group.
VUSE E-CIGARETTE: EXPERIENCE MEETS QUALITY
How do we test an e-cigarette? Experience and quality play a crucial role for us. For your protection, all Vuse products are responsibly tested by analytical techniques, specialised laboratory technology and expertise. To do this, Vuse draws on the experience of around 50 scientists who test our devices at every stage of production. This allows us to understand what each product contains and what its effects are. All components of your e-cigarette, including the e-liquid and electronics, are methodically evaluated.
THE SCIENCE BEHIND OUR VUSE E-CIGARETTES
To determine the potential reduced risk of our products in relation to smoking, they are analysed in the Vuse test using the following five points:
1. consumer behaviour tests
2. chemical tests
3. health effects
4. clinical tests
5. population studies
The results of this evaluation framework allow us to determine how our products compare to traditional tobacco cigarettes – in terms of their potential to reduce risk. You can read more details about our extensive e-cigarette testing here
WHAT MAKES A HIGH QUALITY E-CIGARETTE?
Pleasure and flavour are the main focus. That's why Vuse only uses pharmaceutical-grade ingredients of the highest purity for its e-liquids. The flavours you enjoy with our e-cigarette are of food quality and heat-resistant. All ingredients are sourced within the EU and therefore meet the high EU standards. This is in line with our commitment to sustainable production. Learn more about the liquid ingredients here .
On the one hand, our electronic cigarettes are precisely matched to the e-liquids. On the other hand, our models and accessories are made of selected materials. Technologically and visually, they meet all the requirements of a high-quality e-cigarette. But: It's not only the appearance that counts.
Our e-cigarette experience shows: the inside of your Vuse also matters. The battery contained in the devices and its housing are solid. Mechanics and electronics are safe. Why do we say this so confidently? Every production step is checked at Vuse.
OUR EXPERIENCE, YOUR E-CIGARETTE
In our Vuse Test, we check the quality of each stage of production throughout the manufacturing cycle. When a device is finished, we label it with a traceability number that tells us its production batch and date of manufacture. By the way, our e-liquids also have a traceability number.
As a manufacturer, Vuse feels a responsibility. High-quality e-cigarettes are still a new product category. That makes it all the more important for us to advance the science of vaping. Kevin McAdam, as Head of Basic Research, is responsible for the development of future scientific platforms. He sums it up: "New creations and continuous innovation are part of our responsibility."