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1Based on laboratory testing of Vuse Pod and king size cigarettes using standardised puffing regimes. This may vary depending on individual’s usage behaviour. The comparison is based solely on average puff count and does not reflect or assume individual consumption patterns.
2Based on laboratory testing of newly manufactured Vuse Pro One (including recharging) at a puff duration of one second at the low function setting and may vary depending on power setting of device and on individuals’ usage behaviour.
3Based on laboratory testing of a Vuse Pod and a pack of king size cigarettes (25s) using standardised puffing regimes with a national weighted average price of $25.02, excluding applicable taxes, for a pack of king size cigarettes (25s) and a national weighted average price of $12.32, excluding applicable taxes, for a Vuse pod during the period of January 1, 2025 to March 30, 2025. National weighted average prices are based on point of sale sales information offtake of a representative number of national and regional retailer store chains. Actual prices may vary depending on the retailer and province. Savings may vary on individuals’ usage behaviour. The comparison is based solely on average puff count and does not reflect or assume individual consumption patterns.