Vuse’s carbon neutral status is part of a bigger ambition to become an environmentally sustainable vape brand with initiatives including:
→ Cutting single use plastics from packaging – cut the wrap has saved 100 tonnes of plastic or the equivalent of four million plastic bottles in 2020*
→ Transitioning from air to sea freight – through changes to the distribution chain, Vuse aims to have 80% of international shipments transported by sea by the end of 2022.
→ A global device collection scheme adhering to WEEE Regulations and playing a part in making sure that the amount of electrical products sent to landfill sites is reduced.
→ A series of pod collection scheme pilots– through Drop the Pod initiative, approximately 200k pods were collected since the start of the pilot in 2020.
* Plastic saving per annum was calculated from 2020 global sales volumes and the plastic bottles comparison was based on a 22.9g bottle weight, representative weight of 500ml commercially available soft drink bottles (May 2020). Results have been verified by an independent body.