


WE'RE
CARBON NEUTRAL
IN FACT, THE FIRST
GLOBAL CARBON NEUTRAL VAPE BRAND*
OUR PURPOSE,
OUR ACTION
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At Vuse, we believe we all have a role to play in looking after our environment. That’s why we are taking steps to deliver more sustainable vaping products to you and reduce our impact on the environment.
JOIN US. TOGETHER WE CAN BE KINDER TO THE PLANET.
OUR PURPOSE,
OUR ACTION
At Vuse, we believe we all have a role to play in looking after our environment. That’s why we are taking steps to deliver more sustainable vaping products to you and reduce our impact on the environment.
JOIN US. TOGETHER WE CAN BE KINDER TO THE PLANET.


OUR SUSTAINABILITY JOURNEY SO FAR
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100% certified by Vertis, an environmental commodity trading and carbon advisory firm. |
Vuse has been independently certified carbon neutral by Vertis, after completing a decarbonisation plan that included:
- Improving our factories energy efficiencies by upgrading to lower-impact equipment
- Increasing renewable energy usage through sustainable energy purchasing and on-site generation
- Ongoing carbon off-setting through reforestation projects in South America


OUR PACKAGING
JOURNEY
TOGETHER WE CAN HELP THE ENVIRONMENT BY REDUCING THE USE OF SINGLE-USE PLASTICS.
- Our packs are now 100% recyclable cardboard
- Our ePod device kits and pod packs are plastic film free
- We have also removed all silicone caps from ePen pods
- We are committed to the elimination of all single-use plastics from our packaging by the end of 2022
DEVICE TAKE BACK
TOGETHER WE CAN FIND CREATIVE WAYS TO REDUCE THE WASTE SENT TO LANDFILL.
- Once they've reached their end of life all Vuse e-cigarettes can be returned to Vuse stores
- Alternatively, you can return your used devices to us via post at zero cost
- We will ensure all used products are disposed safely and do not end up in landfill when returned to us
- We adhere to the Waste Electrical and Electronic Equipment Regulations regarding all Vuse products




DEVICE TAKE BACK
TOGETHER WE CAN FIND CREATIVE WAYS TO REDUCE THE WASTE SENT TO LANDFILL.
- Once they've reached their end of life all Vuse e-cigarettes can be returned to Vuse stores
- Alternatively, you can return your used devices to us via post at zero cost
- We will ensure all used products are disposed safely and do not end up in landfill when returned to us
- We adhere to the Waste Electrical and Electronic Equipment Regulations regarding all Vuse products
*Based on ePod, ePen, eTank mini, Alto devices and consumables internal sales forecast (calculated March 2021) for 12 months starting from April 2021.
*Based on ePod, ePen, eTank mini, Alto devices and consumables internal sales forecast (calculated March 2021) for 12 months starting from April 2021.
VUSE SUSTAINABILITY FAQ
Vuse’s carbon neutral status is part of a bigger ambition to become an environmentally sustainable vape brand with initiatives including:
→ Cutting single use plastics from packaging – cut the wrap has saved 100 tonnes of plastic or the equivalent of four million plastic bottles in 2020*
→ Transitioning from air to sea freight – through changes to the distribution chain, Vuse aims to have 80% of international shipments transported by sea by the end of 2022.
→ A global device collection scheme adhering to WEEE Regulations and playing a part in making sure that the amount of electrical products sent to landfill sites is reduced.
→ A series of pod collection scheme pilots– through Drop the Pod initiative, approximately 200k pods were collected since the start of the pilot in 2020.
* Plastic saving per annum was calculated from 2020 global sales volumes and the plastic bottles comparison was based on a 22.9g bottle weight, representative weight of 500ml commercially available soft drink bottles (May 2020). Results have been verified by an independent body.
Vuse’s carbon neutrality has been independently validated by Vertis, an environmental commodity trading and carbon advisory firm, based on product Life Cycle Assessment data provided by an independent third party.
Vuse is on a journey to reduce its impact on the environment. We are cutting carbon where we can. For example, through changes to the distribution chain, Vuse aims to have at least 80% of global international shipments transported by sea by the end of 2022.
Whilst our efforts in our decarbonisation journey will continue, our ambition is to offset the remaining amount of carbon emissions until we achieve net zero. Vuse is committed to reducing its environmental impact and has a strong decarbonisation pipeline that is already being implemented. It’s not possible to reduce our entire emissions in the short-term, therefore we have decided to undertake carbon offsetting in the meantime. Our decarbonisation activities are based on the outcomes from the Life Cycle Assessment.