Our Vuse products are specifically designed for adult smokers and nicotine users who want to switch. Therefore, we take youth access to our products very seriously.
We do several things to ensure people under 18 do not have access to Vuse products, including the following measures:
1. We have limited our flavour range and pack designs to ensure they do not appeal to youth
2. All of our products and marketing are labelled for use by those aged over 18 only
3. We only allow age verified customers to purchase our Vuse products
In addition to this, we have introduced our Youth Access Prevention programme “Verify”.
Verify provides retailers and their staff that sell Vuse products with display materials, support and training on how to avoid selling nicotine products to minors and ensuring compliance with the law.
You may have also started to notice our Verify logo on our website, leaflets about our products and posters in our retailer’s Vuse stores.
We want you to know that we are working extremely hard to ensure youth access to our nicotine products never happens. If you have any questions about Verify, please contact us.