Our Vuse products are specifically designed for adult smokers and nicotine users who want to switch. Therefore, we take youth access to our products very seriously.

We do several things to ensure people under 18 do not have access to Vuse products, including the following measures:

1. We have limited our flavour range and pack designs to ensure they do not appeal to youth
2. All of our products and marketing are labelled for use by those aged over 18 only
3. We only allow age verified customers to purchase our Vuse products 

In addition to this, we have introduced our Youth Access Prevention programme “Verify”.

Verify provides retailers and their staff that sell Vuse products with display materials, support and training on how to avoid selling nicotine products to minors and ensuring compliance with the law.

You may have also started to notice our Verify logo on our website, leaflets about our products and posters in our retailer’s Vuse stores.

We want you to know that we are working extremely hard to ensure youth access to our nicotine products never happens.  If you have any questions about Verify, please contact us.                                

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Transparency about vaping

Facts to tackle

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  • Vaping myths
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Responsibility beyond product

Underage prevention
and vaping laws.

  • Underage prevention
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Unpacking vaping for you

Information to guide
your vaping journey.

  • Vaping beginners guide
  • Nicotine strengths
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Vuse testing and
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  • Vuse quality standards
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You must be at least 18 years old to use the Vuse website. Please confirm your age before going to the website.

I am 18 or over I am under 18

Dit product bevat de zeer verslavende stof nicotine. Het gebruik ervan wordt afgeraden voor niet-rokers. La nicotine contenue dans ce produit crée une forte dépendance. Son utilisation par les non-fumeurs n’est pas recommandée. Dieses Produkt enthält Nikotin: einen Stoff, der sehr stark abhängig macht. Es wird nicht für den Gebrauch durch Nichtraucher empfohlen.