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Please verify your age before entering the site.

*18+ only. This product contains nicotine and is addictive.
For adult nicotine or tobacco consumers only.

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Vuse GO Reload 1000

Swap your flavours & keep your device. Recommended for use with the new Vuse Extra Intense Flavour Pods
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VUSE

Sharp. Sleek. Stylish. An evolution in closed system vaping.
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VUSE GO

From 700 puffs to 5000 puffs, find your perfect match for any moment.
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VUSE POD

Pick your flavour, choose your nicotine strength and get ready to make inspiration the standard.
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VUSE eLIQUID

Discover a world of flavour with our range of Vuse eLiquids, inspired by you.
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VELO FLAVOURS

Pick your flavour, choose your nicotine strength and your Velo adventure awaits-anytime, anywhere
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VUSE POD

Pick your flavour, choose your nicotine strength and get ready to make inspiration the standard.
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VUSE eLIQUID

Discover a world of flavour with our range of Vuse eLiquids, inspired by you.
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VELO FLAVOURS

Pick your flavour, choose your nicotine strength and your Velo adventure awaits-anytime, anywhere
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VUSE POD

Pick your flavour, choose your nicotine strength and get ready to make inspiration the standard.
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VUSE GO

Go for freedom with intense flavour in a disposable vape pen.
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VUSE eLIQUID

Discover a world of flavour with our range of Vuse eLiquids, inspired by you.
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VELO FLAVOURS

Pick your flavour, choose your nicotine strength and your Velo adventure awaits-anytime, anywhere
View all flavours
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VUSE GO

Go for up to 1000 puffs in a range of intense flavours.
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VUSE GO 3000

Discover a durable, easy-to-grip compact box design that gives you up to 3000 puffs.
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VUSE GO 5000

Discover a durable, easy-to-grip compact box design that gives you up to 5000 puffs of intense flavours you can see.
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Responsibility
Done Right.
Are you looking for a vape that limits underage appeal and access?
Our responsible approach to Device Design, Flavour Innovation, Retail and Marketing is intended to keep vapes out of the wrong hands.
Not all vapes can say that
All latest generation Vuse vapes feature device lock tech to keep our vapes out of the wrong hands.

Vaping Responsibility Done Right: Building our network of responsible retailers
Responsible Vaping: A Promise by Vuse

01.

Age verification on eComm platform.

Embracing age verification

To buy our products, you’ll go through a secure verification, either online at vuse.com or In-Vuse stores. This ensures our products can only be bought by adults.

Not all vapes can say that.

02.

Responsible 
Retail locations 
and partnerships

Selective retail partnerships

At Vuse, we’re careful about who we partner with to sell our products. We work exclusively with trusted retailers who share our commitment to doing things the right way.

You won’t find Vuse in outlets that cut corners or overlook age verification. Our standards are non-negotiable because ensuring our products are sold responsibly is just as important as the products themselves.

Not all vapes can say that.

03.

Raising the bar: Responsibly training retailers

Raising the bar

Through our "Project Guardian" retailer education program, we have trained retail staff in responsible retail and marketing. This program is designed to drive awareness of the importance of underage access prevention, and help our retailer partners ensure they act responsibly.

We also ensure our agencies, from creative to social media, align with our commitment to prevent underage-targeted marketing.

Not all vapes can say that.

04.

Physical age verification at Vuse stores: taking our responsibility seriously

Age verification

Vuse is serious about preventing underage access. Age verification is quick and easy, whether scanning from a smartphone or using a store tablet for secure approval in just a few clicks. It’s our way of ensuring Vuse is strictly for adults, keeping things responsible.

Not all vapes can say that.

Discover how we develop our adult-focussed flavours.

How we make our bold flavours:

Exploring the world of vaping flavours can be an exciting experience. At Vuse, we’re dedicated to creating refined and satisfying flavours tailored specifically for adult nicotine consumers. This commitment is part of our responsibility to uphold ethical marketing, delivering enjoyment while being a responsible vape brand.

The market is flooded with brands offering vape flavours designed to evoke sweet, nostalgic childhood memories. But at Vuse, we take a different path.

We focus on creating flavours that are refined and sophisticated, crafted specifically for adult nicotine consumers. You won’t find gimmicky options like “fizzy cola” or “leprechaun gold” in our lineup. Instead, we offer a curated selection with intricate flavour profiles that reflect a mature, responsible approach to vaping.

Discover how we develop our adult-focussed flavours.

How we make our bold flavours:

Exploring the world of vaping flavours can be an exciting experience. At Vuse, we’re dedicated to creating refined and satisfying flavours tailored specifically for adult nicotine consumers. This commitment is part of our responsibility to uphold ethical marketing, delivering enjoyment while being a responsible vape brand.

The market is flooded with brands offer vape flavours designed to evoke sweet, nostalgic childhood memories. But at Vuse, we take a different path.

We focus on creating flavours that are refined and sophisticated, crafted specifically for adult nicotine consumers. You won’t find gimmicky options like “fizzy cola” or “leprechaun gold” in our lineup. Instead, we offer a curated selection with intricate flavour profiles that reflect a mature, responsible approach to vaping.

Discover how we ensure we only talk to adults nicotine consumers.

01.

Taking action to protect underage access

Vuse’ responsible marketing isn’t empty talk, it’s a principle we uphold every day. We know that appealing campaigns should never come at the expense of integrity. That’s why you’ll see bold “18+” labels prominently displayed across our packaging and advertisements.

This is our unambiguous promise: Vuse products are for adults, and we’re committed to keeping it that way. Clear boundaries and responsible practices are at the heart of what we do, ensuring our products reach only the right audience, always.

Not all vapes can say that.

02.

Crafting thoughtful advertisements

At Vuse, responsibility is at the core of everything we do—including our advertising. Protecting the underage is a priority, which is why we steer clear of juvenile designs, cartoonish imagery, and bright, childlike colours.

Instead, our ads are thoughtfully crafted to resonate exclusively with adults nicotine consumers. Our design team combines creativity with careful consideration, creating advertising that is engaging yet appropriate for a mature audience. It’s our commitment to ensuring our messaging reaches only those who are of legal age to enjoy our products.

Not all vapes can say that.

03.

Putting responsible consumption in the spotlight

Vuse’ approach to TV and product placement puts responsibility front and center. Rather than seeking the spotlight in shows or movies, we choose to take a step back, prioritising integrity over visibility.

You won’t see Vuse products making guest appearances in your favourite entertainment. Instead, we focus on promoting responsible enjoyment, ensuring that when you encounter Vuse, it’s clear our products are designed exclusively for adult nicotine consumers.

Not all vapes can say that.

03.

Our commitment to responsible marketing

Responsible marketing is something we take very seriously at Vuse.

Our products are made exclusively for adult nicotine users, and every aspect of our marketing reflects that principle.

We understand the reach and influence of digital platforms. That’s why we make deliberate choices about where we show up. You won’t find Vuse on platforms like TikTok, where younger audiences dominate.

This is a reflection of our commitment to responsibility and integrity, ensuring we do our part to protect the next generation.

Not all vapes can say that.

DONE RIGHT BLOGVIEW ALL

DONE RIGHT BLOGVIEW ALL

FAQ

How does our product labelling work?
We make sure to clearly label our products with "18+" signs. You'll see these notices everywhere - from our packages to our advertisements.
How do we market our products responsibly?
We avoid platforms popular with younger audiences and don't collaborate with influencers. Our ads are designed to resonate only with the adult audience to promote safe and legal use. We even keep our vape flavours adult-orientated to make sure our products reach the right hands.
Is our age verification system safe?
Our age verification protects your privacy. It is a secure and reliable way to ensure only adults can access Vuse products

Important Disclaimers:

1. Better alternative to [smoking/a cigarette]* For products containing nicotine: Disclaimer for headline ([Vuse is] A Better alternative to [smoking/a cigarette])* only: *[List of Vuse products in specific end market unless restricted/Vuse products] contain no tobacco and heat an e-liquid instead of burning tobacco. They generate a vapour, less odour, no ash and no tobacco tar. [This product is/ These products are] not risk-free and [contains/contain] nicotine, an addictive substance. OR Disclaimer for headline and sub-headline (only to be used if sub-headline incorporated into claim): *[This product is/These products are] not risk-free and contain[s] nicotine, an addictive substance. For products not containing nicotine: Disclaimer for headline: [List of Vuse products in specific end market unless restricted/Vuse products] contain no tobacco and heat an e-liquid instead of burning tobacco. They generate a vapour, less odour, no ash and no tobacco tar. [This product is/These products are] not risk-free. OR Disclaimer for headline and sub-headline (only to be used if sub-headline incorporated into claim): *[This product is/These products are] not risk-free. Applies to all products listed in the table on page 2 unless restricted (see below) or otherwise specified. Restrictions: This brand level claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart

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  1. Vape Devices
    VUSE PRO ONE VUSE PRO ONE
    VUSE GO Reload VUSE GO RELOAD 1000 Swap your
    flavours & keep
    your device.
    Recommended for use with the
    new Vuse Extra
    Intense Flavour
    Pods
    POD Device VUSE Sharp. Sleek. Stylish.
    An evolution in closed
    system vaping.
    PRO Smart
    My Vuse App
    Vuse Pod Flavours
    Vuse Accessories
    Vuse Pro One
    VUSE GO VUSE GO Go for freedom with
    intense flavour in a
    disposable vape pen.
    Vuse Go
    Vuse Go Max
    Vuse Go 3000
  2. E-liquid & Velo
    POD Cartridges VUSE POD Pick your flavour, choose your nicotine strength and get ready to make inspiration the standard.
    VUSE e-LIQUID VUSE e-LIQUID Discover a world of flavour with our range of Vuse e-Liquids, inspired by you.
    Velo Flavours VELO FLAVOURS Pick your flavour, choose your nicotine strength and your Velo adventure awaits-anytime, anywhere
  3. Disposable Vapes
    VUSE GO VUSE GO Go for up to 700 puffs
    in a range of
    intense flavours.
    VUSE GO 3000 VUSE GO 3000 Discover a durable,
    easy-to-grip, compact
    box design that gives you
    up to 3000 puffs.
    VUSE GO 3000 VUSE GO 5000 Discover a durable,
    easy-to-grip, compact
    box design that gives you
    up to 5000 puffs of intense flavours you can see.
  4. Vaping Done Right
  5. MyVuse App
    6. Extended Warranty DEVICE DEALS
    Extended Warranty
  • MyVuse Rewards
  • ABOUT VUSE
    About Vuse
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