1. We do not add diacetyl Notes: This compound is not added, this does not necessarily mean that the compound is not present in the emissions of the product, all be it at very low levels. Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go 500 with 3rd party eliquids (Vivid 1.0) Vuse Go 500/600 0mg nicotine
2. No added methyl eugenol Notes: This compound is not added, this does not necessarily mean that the compound is not present in the emissions of the product, all be it at very low levels. Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go 500 with 3rd party eliquids (Vivid 1.0) Vuse Go 500/600 0mg nicotine Vuse Go Max 0mg nicotine
3. No added acetoin Notes: This compound is not added, this does not necessarily mean that the compound is not present in the emissions of the product, all be it at very low levels. Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go with 3rd party eliquids (Vivid 1.0) Vuse Go 0mg nicotine Vuse Go Max 0mg nicotine
4. No added acetyl propionyl Notes: This compound is not added, this does not necessarily mean that the compound is not present in the emissions of the product, all be it at very low levels. Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go with 3rd party eliquids (Vivid 1.0) Vuse Go 0mg nicotine Vuse Go Max 0mg nicotine
5. No added sucralose Note: Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go with 3rd party eliquids (Vivid 1.0) Vuse Go 0mg nicotine Vuse Go Max 0mg nicotine Vuse only [use/uses] high quality food grade flavour ingredients Stewardship have developed a Flavour Toolbox which outlines guidance on limits of individual flavour ingredient levels of inclusion based on desk-based toxicological assessment and is conducting individual flavour ingredient thermal degradation testing to further support the assessment. We are leading in the best practice of setting limits for the inclusion of individual flavour ingredients. Vuse closed system eliquids are manufactured in bulk by RJ Reynolds Manufacturing facilities in Tobaccoville, North Carolina, United States and a facility in Indonesia. The raw vegetable Glycerine (VG), Propylene Glycol (PG), Nicotine and water specified for the manufacture of the e-liquids are all pharmaceutical grade either USP (United States Pharmaceopeia) or European Pharmacopeia grade, supported by the specification and results in the respective certificate of analysis (COA). Flavours and acids are food grade.
6. Better alternative to [smoking/a cigarette]* For products containing nicotine: Disclaimer for headline ([Vuse is] A Better alternative to [smoking/a cigarette])* only: *[List of Vuse products in specific end market unless restricted/Vuse products] contain no tobacco and heat an e-liquid instead of burning tobacco. They generate a vapour, less odour, no ash and no tobacco tar. [This product is/ These products are] not risk-free and [contains/contain] nicotine, an addictive substance. OR Disclaimer for headline and sub-headline (only to be used if sub-headline incorporated into claim): *[This product is/These products are] not risk-free and contain[s] nicotine, an addictive substance. For products not containing nicotine: Disclaimer for headline: [List of Vuse products in specific end market unless restricted/Vuse products] contain no tobacco and heat an e-liquid instead of burning tobacco. They generate a vapour, less odour, no ash and no tobacco tar. [This product is/These products are] not risk-free. OR Disclaimer for headline and sub-headline (only to be used if sub-headline incorporated into claim): *[This product is/These products are] not risk-free. Applies to all products listed in the table on page 2 unless restricted (see below) or otherwise specified. Restrictions: This brand level claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart
