01.
Designed
for excellence
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Designed
for excellence
Every Vuse product is carefully crafted for superior quality. Our team of experts in electronics, batteries, and flavours collaborate globally to design products built to perform at the very highest level. With a focus on innovation and precision, we engineer our products to meet our high safety & quality standards.
Made with High-Quality Materials
Vuse pods and devices are crafted using only high-quality materials. We source each component with care to give you a reliable product that feels as premium as it performs.
Manufacturing
with Care
Our manufacturing process is a testament to expertise. By partnering with leading manufacturing specialists, We strive to deliver a consistent and high-quality experience in every device and pod we produce. This level of care ensures our products perform brilliantly, everytime.
Rigorous Testing
At Vuse, we know that quality products need quality care. That's why we make sure our products undergo 1000's of hours of testing by over a 100 scientists & engineers before they reach you.
At Vuse, we're committed to bringing you the highest quality vaping experience possible. This extends from working with sensory and flavour experts to executing quality standards with 1000's of hours of testing.
Independently Tested
We don’t just take our own word for it, we test our Vuse products to ensure they meet strict quality standards. Our Vuse products are tested at independent, third-party laboratories.
Important Disclaimers:
1. No Tar* Disclaimer: For products containing nicotine: *By “no tar” we mean no tobacco derived tar. This product is not risk-free and contains nicotine, an addictive substance. For products not containing nicotine: *By “no tar” we mean no tobacco derived tar. This product is not risk-free. Applies to all products listed in the table on page 2 unless otherwise specified.
2. Vuse has 99% less toxicants than cigarettes*. [We’re working on that last 1%.] : Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from [List of Vuse products in specific end market unless restricted/ Vuse products] in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke. For products not containing nicotine: *[This product is/These products are/Vuse products are] not risk-free. Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from [List of Vuse products in specific end market unless restricted/ Vuse products] in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke. Applies to all products listed in the table on page 2 unless restricted (see below) or otherwise specified. Restrictions: This brand level claim is not supportable if any of the products listed below are available in the specific end market making the claim: • Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart • Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+, Vuse Pro/Pro Smart or Vuse Go Reload 1000 (950 NZ)
3. A Better alternative to [smoking/a cigarette]* For products containing nicotine: Disclaimer for headline ([Vuse is] A Better alternative to [smoking/a cigarette])* only: *[List of Vuse products in specific end market unless restricted/Vuse products] contain no tobacco and heat an e-liquid instead of burning tobacco. They generate a vapour, less odour, no ash and no tobacco tar. [This product is/ These products are] not risk-free and [contains/contain] nicotine, an addictive substance. OR Disclaimer for headline and sub-headline (only to be used if sub-headline incorporated into claim): *[This product is/These products are] not risk-free and contain[s] nicotine, an addictive substance. For products not containing nicotine: Disclaimer for headline: [List of Vuse products in specific end market unless restricted/Vuse products] contain no tobacco and heat an e-liquid instead of burning tobacco. They generate a vapour, less odour, no ash and no tobacco tar. [This product is/These products are] not risk-free. OR Disclaimer for headline and sub-headline (only to be used if sub-headline incorporated into claim): *[This product is/These products are] not risk-free. Applies to all products listed in the table on page 2 unless restricted (see below) or otherwise specified. Restrictions: This brand level claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro
4. We do not add diacetyl Notes: This compound is not added, this does not necessarily mean that the compound is not present in the emissions of the product, all be it at very low levels. Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go 500 with 3rd party eliquids (Vivid 1.0) Vuse Go 500/600 0mg nicotine
5. No added methyl eugenol Notes: This compound is not added, this does not necessarily mean that the compound is not present in the emissions of the product, all be it at very low levels. Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go 500 with 3rd party eliquids (Vivid 1.0) Vuse Go 500/600 0mg nicotine Vuse Go Max 0mg nicotine
6. No added acetoin Notes: This compound is not added, this does not necessarily mean that the compound is not present in the emissions of the product, all be it at very low levels. Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go with 3rd party eliquids (Vivid 1.0) Vuse Go 0mg nicotine Vuse Go Max 0mg nicotine
7. No added acetyl propionyl Notes: This compound is not added, this does not necessarily mean that the compound is not present in the emissions of the product, all be it at very low levels. Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go with 3rd party eliquids (Vivid 1.0) Vuse Go 0mg nicotine Vuse Go Max 0mg nicotine
8. No added sucralose Note: Fixed word claim Restrictions: Claim is not supportable if any of the products listed below are available in the specific end market making the claim: Vuse ePod pods with 3rd party eliquids (Vivid 1.0), whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse ePod pods or Pro Pods with BAT eliquids (Vivid 2.0) 0mg nicotine and >20mg nicotine, whether used with Vuse ePod 2/2+ or Vuse Pro/Pro Smart Vuse Go with 3rd party eliquids (Vivid 1.0) Vuse Go 0mg nicotine Vuse Go Max 0mg nicotine Vuse only [use/uses] high quality food grade flavour ingredients Stewardship have developed a Flavour Toolbox which outlines guidance on limits of individual flavour ingredient levels of inclusion based on desk-based toxicological assessment and is conducting individual flavour ingredient thermal degradation testing to further support the assessment. We are leading in the best practice of setting limits for the inclusion of individual flavour ingredients. Vuse closed system eliquids are manufactured in bulk by RJ Reynolds Manufacturing facilities in Tobaccoville, North Carolina, United States and a facility in Indonesia. The raw vegetable Glycerine (VG), Propylene Glycol (PG), Nicotine and water specified for the manufacture of the e-liquids are all pharmaceutical grade either USP (United States Pharmaceopeia) or European Pharmacopeia grade, supported by the specification and results in the respective certificate of analysis (COA). Flavours and acids are food grade.


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