HOW VUSE STANDS OUT FOR ITS QUALITY
Consumer satisfaction is at the heart of everything we do in the design, development and manufacturing of our products. We scrutinise every detail of our products – from what goes into the E-Liquids to the vapour that comes out.
- We only use high-quality ingredients in our E-Liquids
- We assess every single ingredient and every single material
- We test each batch of E-Liquid and ensure it is traceable and tamper-proof
- We design our products with safety features to protect against over-voltage and over-heating
- We enforce strict manufacturing processes and quality controls
QUALITY VAPING STANDARDS
We advocate for product standards and have contributed to the world’s first voluntary standards on e-cigarettes, created by the French Standards Institute AFNOR and the British Standards Institute.
OUR 360°SCIENCE PERSPECTIVE
Our aim is to build the most reliable products possible. So, we conduct state of the art testing for our components and materials. We employ more than 50 scientists covering many disciplines, ranging from toxicology to device development and manufacturing, biosciences to analytic computing.
HOW RIGOROUSLY DO WE TEST OUR VAPE PRODUCTS?
All our products go through 1000 hours of testing by 50 scientists before reaching you. Only when we are fully satisfied that a product meets our high-quality standards do we allow it to go on the market.
01. KNOWING HOW YOU VAPE
Our scientists use a vaping topography machine to determine how long and how deeply vapers inhale when using an e-cigarette.
02. COLLECTING THE VAPOUR
We then connect our e-cigarettes to a vaping simulator. This simulates vaping behaviour and collects the vapour for detailed analysis.
03. ANALYSING THE VAPOUR
Our scientists put the vapour through a chromatography testing process to identify its components.
04. ASSESSING THE ELEMENTS
Our professional toxicologists then asses the elements.
05. REFORMULATING AND RE-ENGINEERING
Based on our findings, we reformulate our E-Liquids and re-engineer our devices to improve vapour quality. We only use high-quality pharmaceutical and food grade ingredients to maximise purity of ingredients.
06. APPROVING PROCESS
We repeat this entire process for every E-Liquid, formulation and device we make until we are fully satisfied with the results.
OUR
LABORATORIES
OUR
LABORATORIES
We use a wide range of analytical techniques, specialised technology and expertise to develop and conduct detailed tests of our products internally and with third party accredited laboratories. From the flavours and E-Liquids we formulate, to the devices we manufacture, to the combinations in which they are sold.
*Images are for illustrative purposes only
RESPONSIBILITY AND TRANSPARENCY
Our responsibility extends far beyond just the quality of our products. We’re committed to being open and transparent at every turn. Here’s how:
18+ ONLY
We age verify on our website and in our own vape stores to ensure our Vuse products are available to adult smokers and vapers only.
TRANSPARENCY
Our product packaging comes with a detailed list of every ingredient inside. Because if it is important to you, it needs to be visible to you.
MEET THE TEAM OF VAPE SCIENCE EXPERTS THAT MAKES IT POSSIBLE
From toxicology to device development and manufacturing, biosciences to analytic computing, we have a 360-degree perspective from engineers and scientists, collaborating together. Our expert vape team are ready to provide their expertise to help answer your questions.
DR. DAVID O’REILLY
BAT Group Scientific and R&D Director
“Following high standards to ensure quality is at the heart of everything we do. For instance, we design devices with safety features to protect against overvoltage and over-heating and enforce strict manufacturing processes and quality controls at every stage of the production line”.
MARINA TRANI
Global Head of New Categories, R&D
Marina ensures we are satisfied with the performance and quality of our products before they go to market.
“We rigorously test every new E-Liquid and every new device we develop. Only when we are fully satisfied do we allow it in the market.”
HELENA DIGARD
New Categories Applied Science Manager
Helena is responsible for managing the development of science platforms for Vuse e-cigarettes.
“We believe the fundamental science of vaping linked with an understanding of consumer behaviour is key to the innovation of e-cigarettes.”
DOMINIC TURNER
Head of Vapour Product Development, New Systems
Dominic leads the R&D organisation for vapour systems, developing products for consumers around the world.
“Our team innovate next generation devices and liquids for high quality and performance. Thanks to our broad collaboration internally and externally, we strive for a great product experience.”
