


WE'RE CARBON NEUTRAL
IN FACT, THE FIRST GLOBAL CARBON NEUTRAL VAPE BRAND1.1
OUR PURPOSE,
OUR ACTION
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At Vuse, we believe we all have a role to play in looking after our environment. That’s why we are taking steps to deliver more sustainable vaping products to you and reduce our impact on the environment.
JOIN US. TOGETHER WE CAN BE KINDER TO THE PLANET.
OUR PURPOSE,
OUR ACTION
At Vuse, we believe we all have a role to play in looking after our environment. That’s why we are taking steps to deliver more sustainable vaping products to you and reduce our impact on the environment.
JOIN US. TOGETHER WE CAN BE KINDER TO THE PLANET.


OUR JOURNEY TOGETHER
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Certified by Vertis, |
Vuse has been independently certified by Vertis, after completing a decarbonisation plan that included:
- Ongoing carbon off-setting through reforestation projects in South America1.3


OUR PACKAGING
JOURNEY
WE ARE CONTINUOUSLY WORKING TO FIND WAYS TO REMOVE THE USE OF SINGLE USE PLASTIC IN OUR PACKAGING
- Our packs are recyclable cardboard 2.1
- Our ePod device kits and pod packs are plastic film free2.2
- We have also removed all silicone caps from ePen pods2.3
START DISPOSING YOUR VUSE PRODUCTS RESPONSIBLY
LET'S WORK TOGETHER TO REDUCE WASTE SENT TO LANDFILL
- Once they've reached their end of life all Vuse e-cigarettes and pods can be returned to Vuse stores
- We will ensure all used products are disposed of safely and do not end up in landfill when returned to us
- We adhere to the Waste Electrical and Electronic Equipment Regulations regarding all Vuse products




START DISPOSING YOUR VUSE PRODUCTS RESPONSIBLY
LET'S WORK TOGETHER TO REDUCE WASTE SENT TO LANDFILL
- Once they've reached their end of life all Vuse e-cigarettes and pods can be returned to Vuse stores
- We will ensure all used products are disposed of safely and do not end up in landfill when returned to us
- We adhere to the Waste Electrical and Electronic Equipment Regulations regarding all Vuse products
VUSE SUSTAINABILITY FAQ
Vuse’s carbon neutral status is part of a bigger ambition to become an environmentally sustainable vape brand with initiatives including:
→ Cutting single use plastics from packaging – cut the wrap has saved 100 tonnes of plastic or the equivalent of four million plastic bottles in 2020*
→ Transitioning from air to sea freight – through changes to the distribution chain, Vuse aims to have 80% of international shipments transported by sea by the end of 2022.
→ A global device collection scheme adhering to WEEE Regulations and playing a part in making sure that the amount of electrical products sent to landfill sites is reduced.
→ A series of pod collection scheme pilots– through Drop the Pod initiative, approximately 200k pods were collected since the start of the pilot in 2020.
* Plastic saving per annum was calculated from 2020 global sales volumes and the plastic bottles comparison was based on a 22.9g bottle weight, representative weight of 500ml commercially available soft drink bottles (May 2020). Results have been verified by an independent body.
Vuse’s carbon neutrality has been independently validated by Vertis, an environmental commodity trading and carbon advisory firm, based on product Life Cycle Assessment data provided by an independent third party.
Whilst our efforts in our decarbonisation journey will continue, our ambition is to offset the remaining amount of carbon emissions until we achieve net zero. Vuse is committed to reducing its environmental impact and has a strong decarbonisation pipeline that is already being implemented. It’s not possible to reduce our entire emissions in the short-term, therefore we have decided to undertake carbon offsetting in the meantime. Our decarbonisation activities are based on the outcomes from the Life Cycle Assessment.
Carbon Neutrality
1.1. Carbon neutral device and consumables throughout their lifecycle, including lifetime charging (where applicable) for Vuse Go, Vuse ePod, ePen, eTank mini, Alto based on internal sales forecast for 12 months starting from April 2022, via emissions reduction and offsetting.
1.2. Vuse’s carbon neutrality has been independently validated by Vertis based on product Life Cycle Assessment data provided by an independent third party Intertek. Vertis is a MiFID licensed investment firm with 20 years of experience in the carbon markets. Their ICROA membership and due diligence of projects guarantee high-level credits from internationally recognised standards.
1.3. Vuse’s neutrality has been delivered through carbon reduction with the remaining carbon off set through reforestation projects including a project in Uruguay to plant trees across a 21,298-ha area where intensive cattle grazing has eroded soil and degraded land. As well as removing carbon dioxide and delivering better soil quality and biodiversity, the project will also result in increased availability and quality of employment.
Packaging
2.1. Vuse ePod – starter kit, device kit, refill pack, docking station cardboard packaging and product leaflets. Vuse eTank Mini – device kit cardboard packaging and product leaflet. Vuse ePen – starter kit, device kit, refill pack cardboard packaging and products leaflet.
2.2. Limited to Vype/Vuse ePod starter kits and refill packs, Vuse/Vype ePen starter kits and refill packs and the eTank Mini device kit.
2.3. Limited to Vype ePen starter kits/refill packs and Vuse ePen refill packs
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