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VUSE HAS 99% LESS TOXICANTS THAN CIGARETTES, AND WE ARE WORKING ON THAT 1 %*

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What does 99% less toxicants than a cigarette mean?

Well, 99% less toxicants is based on a comparison of the emissions from a cigarette versus the emissions from our ePod, ePod 2 and ePen products for a number of key toxicants present in cigarette smoke. This is not an assessment of how less risky a complete switch to these Vuse products is compared with continuing to smoke cigarettes. The use of Vuse products is not risk-free and most of our products contain nicotine, an addictive substance. 

For more information about our assessment, please continue reading.

How did we calculate “99% less toxicants than a cigarette” for Vuse closed systems (ePod, ePod 2 and ePen)

99% less toxicants than a cigarette for our ePod, ePod 2 and ePen products is based on the testing of a list of 9 toxicants proposed for mandatory lowering in cigarette smoke by the World Health Organisation Study Group on Tobacco Product Regulation1. The 9 toxicants were tested in the emissions of a scientific standard reference cigarette (University of Kentucky 1R6F Reference Cigarette) and the emissions of Vuse closed system products (ePod, ePod 2 and ePen). The Vuse products assessment considers the range of the following product differences; device (ePod, ePod 2, ePen), nicotine content (0mg/ml to 57 mg/ml), nicotine salt and non-nicotine salt variants, different base formulation compositions (Propylene Glycol (PG): Vegetable Glycerol (VG) ratios), flavour complexity (simple e.g. crisp mint to complex e.g. peppermint tobacco), and covers the range of ePod and ePen products available. Each product was tested 5 times and the average result reported, by a third-party accredited laboratory.

The average per puff measured toxicant result for each Vuse product sample (at ISO Vaping puffing regime, ISO 20768:20182) was compared with the average per puff measured toxicant result for the reference cigarette emissions (at ISO Intense smoking regime, ISO 20778:20183). For the toxicants that were below the limit of detection (<LOD), the value was calculated as half of the LOD value. For the toxicants that were below the limit of quantification (<LOQ), the value was calculated as the midpoint between the reported LOD and LOQ.

The percentage reduction for each toxicant tested was calculated and the average of the 9 toxicant percentage reductions calculated. As the average percentage reductions were above 99% for all the Vuse closed system (ePod, ePod 2 and ePen) products tested, it can be stated that, based on the assessment of toxicants in the emissions on a per puff basis from Vuse closed system products (ePod, ePod 2 and ePen), the average percentage reduction of the toxicants measured is 99% less when compared with the emissions of a reference cigarette. See tables below for actual values covering the range of Vuse closed system products (ePod, ePod 2 and ePen) and corresponding percentage toxicant reductions.

Toxicants ePod/ePod 2 results (per puff) Reference Cigarette*, 1R6F emission results (per puff) Average % reduction for ePod/ePod 2

1,3-butadiene

<LOD (5.70 ng/puff)

10,400 ng/puff

>99.9

Acetaldehyde

<LOQ (21.56ng/puff) – 162.4ng/puff

144,893 ng/puff

>99.9

Acrolein

<LOD (4.64 ng/puff) – <LOQ (40.19 ng/puff)

12,418 ng/puff

99.7 – >99.9

Benzene

<LOD (3.41 ng/puff)

8,671 ng/puff

>99.9

Benzo(a)pyrene

<LOD (0.01 ng/puff)

1.7 ng/puff

99.4

Formaldehyde

30 – 116.4 ng/puff

3846 ng/puff

96.7 – 99.2

NNK (4-(N-Nitrosmethylamino)-1-(3-pyridyle)-1-butanone)

<LOD (0.01 ng/puff) – <LOQ (0.07 ng/puff)

22.1 ng/puff

99.7 – >99.9

NNN                                (Nitrosonornicotine)

<LOD (0.01 ng/puff)

23.6 ng/puff

>99.9

Carbon Monoxide

<LOD (10.5 ng/puff)

2,992 ug/puff

99.7

Average percentage reduction of the 9 reported analytes

99.5 99.8

 

Table 1: ePod/ePod 2 and reference cigarette measured toxicant results in emissions (on a per puff basis) and percentage reductions

*The reference cigarette, 1R6F is an internationally recognised standard reference cigarette for research purposes, available for the University of Kentucky

<LOQ – Below the limit of quantification

<LOD – Below the limit of detection

 

Table 2: ePen and reference cigarette measured toxicant results in emissions (on a per puff basis) and percentage reductions

Toxicants

ePen results (per puff)

Reference Cigarette*, 1R6F emission results (per puff)

Average % reduction for ePen

1,3-butadiene

<LOQ (5.70 ng/puff)

10,400 ng/puff

>99.9

Acetaldehyde

45.48 – 136 ng/puff

144,893 ng/puff

>99.9

Acrolein

<LOD (4.64 ng/puff) – 82 ng/puff

12,418 ng/puff

99.3 – >99.9

Benzene

<LOD (3.41 ng/puff)

8,671 ng/puff

99.9

Benzo(a)pyrene

<LOD (0.01 ng/puff) – LOQ (0.02 ng/puff)

1.7 ng/puff

99.9

Formaldehyde

59.22 – 216 ng/puff

3846 ng/puff

94.4 – 98.5

NNK (4-(N-Nitrosmethylamino)-1-(3-pyridyle)-1-butanone)

<LOD (0.02 ng/puff)

22.1 ng/puff

>99.9

NNN                                (Nitrosonornicotine)

<LOD (0.01 ng/puff)

23.6 ng/puff

>99.9

Carbon Monoxide

<LOD (10.5 ng/puff)

2,992 ug/puff

>99.7

Average percentage reduction of the 9 reported analytes

99.1 – 99.7


*The reference cigarette, 1R6F is an internationally recognised standard reference cigarette for research purposes, available for the University of Kentucky

<LOQ – Below the limit of quantification

<LOD – Below the limit of detection

Our 360-degree science approach.

At Vuse, it is very important for us to know exactly what our vapour contains. This is why we put so much care and research into every eLiquid and every product we make – to ensure the quality of ingredients, consistent vapour quality, and satisfaction from start to finish.

Our expertise in the science of vapour ensures we deliver the best possible vaping experience. 

Vuse 360-degree science perspective uses state-of-the-art research and development facilities to create our vaping products, employing more than 50 scientists covering many disciplines.  These range from toxicology to device development and manufacturing, biosciences to analytic computing. 

We have a 360-degree perspective from engineers and scientists, all working together making significant and valuable contribution to that science.

QUALITY

  • High quality ingredients.
  • Tested for thermal stability when ingredients are vapourised and inhaled.
  • Screened for toxicological risk.
  • Tested and tracked throughout the manufacturing lifecycle.

 

CONSISTENCY OF VAPE

  • Delivering consistent vapour quality from the start to finish of each refill.
  • Smooth and even eLiquid flow.
  • Controlled airflow on vapour inhalation.

 

SATISFACTION

  • Flavours crafted specifically for vaping experience.
  • eLiquids specifically formulated for each Vuse device.
  • Extensive sensory testing.
  • Evaluating product performance in collaboration with consumers.

 To find out more about our rigorous approach, check out our ‘Vape Quality Matters’ blog.

*This product is not risk-free and contains nicotine, an addictive substance. Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from Vuse ePod, ePod 2 and ePen, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.

1 Burns, D.M., Dybing, E., Gray, N., Hecht, S., Anderson, C., Sanner, T., O’Connor, R., Djordjevic, M., Dresler, C., Hainaut, P, Jarvis, M., Opperhuizen, A., Straif, K., 2008. Mandated lowering of toxicants in cigarette smoke: a description of the World Health Organisation TobReg proposal. Tob. Control 17, 132-141.

 

2 International Organisation for Standardisation, 2018. Vapour products – Routine analytical vaping machine – Definitions and standard conditions. ISO 20768:2018.

 

3 International Organisation for Standardisation, 2018. Cigarettes – Routine analytical cigarette smoking machine – Definitions and standard conditions with an intense smoking regime. ISO 20778:2018.

 

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*This product is not risk-free and contains nicotine, an addictive substance. Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from Vuse ePod, ePod 2 and ePen, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke

**By 'no tar' we mean no tobacco derived tar. This product is not risk-free and contains nicotine, an addictive substance

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