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Our aim is to build the most reliable products possible. So, we conduct state of the art testing for our components and materials. All our products go through 1000 hours of testing by 50 scientists before reaching you.

BACKED BY SCIENCE

Our consumers are at the heart of product development. Before your first puff, we conduct more than 100 tests on our devices and eLiquids.

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  1. VUSE HAS 99% LESS TOXICANTS THAN CIGARETTES, AND WE ARE WORKING ON THAT 1 %*

    *This product is not risk-free and contains nicotine, an addictive substance. Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from Vuse ePod, ePod 2 and ePen, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.

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DID YOU KNOW?

VUSE DEVICES ARE EVALUATED AND CERTIFIED BY
INDEPENDENT BODY TEST LABORATORIES

Explore our other sections

TRANSPARENCY ABOUT VAPING

Facts to tackle
misinformation.

  • Vaping vs smoking
  • Vaping myths
  • Vaping safety

Responsibility beyond product

Underage prevention and
vaping laws.

  • Vuse verify programme
  • Underage prevention
  • Vaping laws & TPD

Unpacking vaping for you

Information to guide
your vaping journey.

  • Vaping beginners guide
  • Nicotine strengths
  • Device types

Science
focus

Vuse testing and
quality standards.

  • Vuse quality standards
  • Vapour testing
  • Our science approach

Talking vaping with you

Got a question about
vaping? Just ask us.

  • Chat with us
  • Submit a question
  • Visit us in store

*This product is not risk-free and contains nicotine, an addictive substance. Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from Vuse ePod, ePod 2 and ePen, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke

**By 'no tar' we mean no tobacco derived tar. This product is not risk-free and contains nicotine, an addictive substance

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