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Our Responsibility extends beyond the quality of our products. We are committed to delivering better alternatives to adult nicotine users only, by following strict protocols to prevent underage usage and comply with UK/EU vaping regulation.

18+ ONLY

WE AGE VERIFY ON OUR WEBSITE AND IN OUR OWN VAPE STORES TO ENSURE OUR VUSE PRODUCTS ARE AVAILABLE TO ADULT SMOKERS AND VAPERS ONLY

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  1. TPD COMPLIANT

    The manufacture, sale and marketing of e-cigarettes are regulated in the UK by The Tobacco and Related Products Regulations 2016.

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STRAIGHT FACT:

WE ADHERE TO STRICT MARKETING PRINCIPLES TO ENSURE THAT OUR MARKETING ACTIVITIES ARE TARGETED AT ADULT SMOKERS AND VAPERS ONLY

Explore our other sections

TRANSPARENCY ABOUT VAPING

Facts to tackle
misinformation.

  • Vaping vs smoking
  • Vaping myths
  • Vaping safety

Responsibility beyond product

Underage prevention and
vaping laws.

  • Vuse verify programme
  • Underage prevention
  • Vaping laws & TPD

Unpacking vaping for you

Information to guide
your vaping journey.

  • Vaping beginners guide
  • Nicotine strengths
  • Device types

Science
focus

Vuse testing and
quality standards.

  • Vuse quality standards
  • Vapour testing
  • Our science approach

Talking vaping with you

Got a question about
vaping? Just ask us.

  • Chat with us
  • Submit a question
  • Visit us in store

*This product is not risk-free and contains nicotine, an addictive substance. Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from Vuse ePod, ePod 2 and ePen, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke

**By 'no tar' we mean no tobacco derived tar. This product is not risk-free and contains nicotine, an addictive substance

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