ABOUT OUR E-LIQUID INGREDIENTS
Since it is the vapour that consumers inhale, it is vital for us to know exactly
what’s in vape and what our vapour contains.
This is why we put so much care and research into every e-liquid and every product we make –
to ensure the quality of ingredients and consistent vapour quality.
WHAT WE USE IN OUR E-LIQUIDS
Vuse E-Liquids are made of high-quality pharmaceutical and food grade ingredients.
We complete a toxicological risk assessment on every ingredient in our E-Liquids and every material in contact with the E-Liquid or vapour in e-cigarette devices. We assess all our flavours to confirm their suitability for vaping. We won’t release anything until we know it meets our criteria.
A Vuse E-Liquid has up to 5 ingredients. Some contain water, flavourings and/or nicotine – and some contain none of these. However, all our E-Liquids have one pair of ingredients in common – a base made of Propylene Glycol (PG) and Vegetable Glycerin (VG).
Learn more about each e-liquid ingredient:
PROPYLENE GLYCOL (PG)
Propylene Glycol (PG) is one of the two key ingredients of E-Liquid. It’s colourless, clear and nearly odourless. Because PG has little flavour of its own, it carries the flavouring in an E-Liquid. Vuse only use pharmaceutical grade propylene glycol in our products.
GLYCEROL (ALSO KNOWN AS VEGETABLE GLYCERINE OR VG)
VG is colourless and odourless but, unlike PG, it has a slightly sweet flavour. It’s more viscous than PG – so it produces much thicker vapour when heated, making higher-VG E-Liquids ideal for budding cloud chasers.
Nicotine occurs naturally in several varieties of plant but is found at the highest level in the tobacco plant. It is widely understood that it is the burning of tobacco - not nicotine - that causes the majority of smoking related death and disease. Products that contain nicotine but involve no burning of tobacco are likely to emit far fewer and lower levels of toxicants compared to conventional cigarettes and have the potential to be significantly less harmful to health.
We only use food-grade flavourings which are thermally stable when vaporised. Our flavourists carefully craft our E-Liquids by selecting the flavour quantity (based on toxicological guidance).
E-LIQUID INGREDIENTS WE NEVER USE
You may have seen the news reports on vaping products being linked to lung injuries – and some resulting in deaths - in the United States, known as EVALI (E-Cigarette or Vaping Product Use Associated Lung Injury).
According to statements from US and UK public health authorities, most of the patients impacted by these illnesses reported vaping tetrahydrocannabinol (also known as THC, the psychoactive substance in cannabis which makes you high) oils containing Vitamin E acetate. Many of these products were also bought off the street.
As a responsible company, BAT complies with the applicable legislation on ingredients and BAT toxicologists review publicly available literature on ingredients to understand suitability for inhalation. To put it simply, we do not add any of the following harmful ingredients to our vaping products.
Oils containing THC or Vitamin E Acetate
E-LIQUID INGREDIENTS FAQs
ARE VUSE E-LIQUIDS MADE IN THE UK?
Vuse liquids are manufactured in the USA.
WHERE DO THE INGREDIENTS COME FROM, WHERE ARE THEY PRODUCED?
Flavour ingredients are manufactured in many different geographical locations. All Vuse flavour ingredients are sourced through Global Flavour suppliers and are food grade.
WHAT IS THE DIFFERENCE BETWEEN A SYNTHETIC FLAVOUR AND A NATURAL ONE?
A natural flavour is isolated though a series of extraction and purification processes of a natural material, such as plants. In contrast, a synthetic flavour is made through chemical reactions. In principle, there is very little difference between a natural and synthetic flavour, if you are refering to individual flavour compounds. However, there is a difference between a synthetic flavour and a natural flavour extract, where a natural flavour extract contains many flavour compounds.
WHY DO YOU USE SYNTHETIC FLAVOURS?
Synthetic flavours are used to provide a more consistent, specific flavour from batch to batch of product as they are the result of tightly controlled processes. However, the use of different sources of flavours depends on the requirement for a specific flavoured e-liquid, in terms of the flavour style/character.
Explore our other sections
TRANSPARENCY ABOUT VAPING
Facts to tackle
- Vaping vs smoking
- Vaping myths
- Vaping safety
Responsibility beyond product
Underage prevention and
- Vuse verify programme
- Underage prevention
- Vaping laws & TPD
Unpacking vaping for you
Information to guide
your vaping journey.
- Vaping beginners guide
- Nicotine strengths
- Device types
Vuse testing and
- Vuse quality standards
- Vapour testing
- Our science approach
Talking vaping with you
Got a question about
vaping? Just ask us.
- Chat with us
- Submit a question
- Visit us in store
*This product is not risk-free and contains nicotine, an addictive substance. Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from Vuse ePod, ePod 2 and ePen, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke
**By 'no tar' we mean no tobacco derived tar. This product is not risk-free and contains nicotine, an addictive substance