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Data Privacy And Processing of Personal Data

This data privacy and processing of personal data information ("Data Privacy Policy") applies exclusively to this website. It does not include websites which are linked to this website. Links to other websites are marked as such. Please note that we have no control over other websites, hence this Data Privacy Policy does not apply to any other websites. We therefore suggest that you read the Data Privacy Policy of each website you visit.

Personal Data

British American Tobacco Switzerland SA (hereinafter referred to as "BAT Switzerland" or "we") will collect and use personal data exclusively in accordance with Swiss data protection law. Personal data is information about your identity such as your name, address, e-mail address, mobile phone number or date of birth. We will only collect and store this information in case you have actively sent it to us. In the terms of this Data Privacy Policy, BAT Switzerland explains what data we record, process and use. Please make sure that you read the policy carefully before using the website or sending personal data from the website. By registering for this website you agree to the terms governed by this Data Privacy Policy. 

Active Data Collection and Processing

We will not actively record any personal data about you on this website without your prior informed approval, if such an approval is necessary pursuant to Swiss data protection law. Consequently, it is entirely your decision as to whether or not you wish to provide us with personal data. Furthermore, BAT Switzerland actively collects and processes only personal data that you have submitted or disclosed voluntarily (for example in connection with a promotional competition, in connection with datacards, or in connection with the consent for the reception of communication [by e-mail or direct mail]). 

Passive collection of information

While you browse our website, some information may be recorded passively (i.e. information is collected even though you have not actively provided it), making use of a range of technologies and methods, such as Internet Protocol addresses, cookies, Internet tags, navigation data procurement; Google Analytics. 

"Navigation data" ("log files", "server logs" and "clickstream" data) are used for system management, improvements to the content of the website, market research purposes and sending information to visitors. Any person-related information will be deleted immediately.

On our website we use Internet Protocol (IP) addresses. An IP address is a number which is allocated to your computer by your internet provider in order to enable you to use the Internet. Data is saved automatically when you browse a website, whereby it is possible that information indirectly related to your person is collected. Likewise, it is very common that such data is collected when you access websites of other providers. This includes, for example, information on the web browser you are using, the web pages visited or the duration of your visit. Where it is possible to relate this data to specific persons, we delete the data recorded soon afterwards. We use this information in particular to check on whether you access our website from a location within Switzerland. Furthermore, the recorded data is used anonymously in order to make improvements to the website for the users or to ensure its security and stability. 

On this website data is recorded and used for marketing purposes. In addition, this data is used for improving the information we provide on the website, but no data is allocated to any specific user. Consequently, you can browse the website anonymously. User profiles are created exclusively under a pseudonym, using cookies. We use, for example, Google Analytics a web analyzing service provided by Google Inc., which collects information regarding your user behavior and which uses for that purpose cookies. 

A "cookie" is a small text file which is sent to your web browser by a website and helps the website to collect data about you and your preferences. "Session cookies" are small temporary text files which are deleted as soon as you leave the web browser window or shut down your computer. Session cookies are used to improve the navigation on websites and to collect additional statistical data. "Permanent cookies" are small temporary text files which are deleted as soon as you leave the browser window or turn off your computer. Permanent cookies store information on your computer for a number of purposes, e.g. to retrieve certain information which you have recently used (e.g. address entries). In addition, they help to find out which of our web pages are of particular interest to individual users, thereby making it possible to make adjustments on the pages and better meet the needs of visitors. 

Cookies will not damage your computer. If you do not want to have cookies installed on your computer nonetheless, you may set up your computer so that a notification is displayed which announces that cookies are to be installed. 

How do I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies. How to do this will depend on the browser you use and we provide further detail below on how to disable cookies for the most popular browsers: 

For Microsoft Internet Explorer: 

  1. Choose the menu "tools" then "Internet Options"
  2. Click on the "privacy" tab
  3. Select the appropriate setting

For Mozilla firefox: 

  1. Choose the menu "tools" then "Options"
  2. Click on the icon "privacy"
  3. Find the menu "cookie" and select the relevant options

For Chrome: 

  1. Choose the menu then "Settings"
  2. Click on 'select advanced settings'
  3. In the "Privacy" section, click the Content settings button

In the "Cookies" section select the relevant option

What happens if I disable cookies?

This depends on which cookies you disable, but in general the site may not operate properly if cookies are switched off. If you only disable 3rd party cookies you will not be prevented from making purchases on this site. If you disable all cookies you will be unable to complete a purchase on this site. 

Passive collection of personality profiles

By accepting this Data Privacy Policy you consent that BAT Switzerland may collect information regarding your purchases made on the online store govype.ch on this website and analyze them for marketing purposes. Based on your purchase information shopping cart analysis may be conducted, which reflect your consumer behavior and which may result in the creation of personality profiles . In the course of the collection of such purchase information and for the purpose of such analysis of consumer behavior personal data may be transferred outside Switzerland to commissioned companies. BAT Switzerland will oblige the respective companies to comply with this data protection privacy and the appropriate data security measures. 

Use and Disclosure of information

BAT Switzerland will only use your personal data for the purpose of

  1. Verifying your age;
  2. Verifying the location of your computer and therefore whether you access our website from a location within Switzerland;
  3. processing your orders and providing you with the services and information offered through our website and which you request;
  4. administering your account with us;
  5. verifying and carrying out financial transactions in relation to payments you make online;
  6. improving the layout and/or content of the pages of our website and customizing them for users;
  7. identifying visitors on our website;
  8. responding to your inquiries;
  9. sending you information related to your inquiries;
  10. depending on your consent during the registration process – there will be a separate box in the registration mask for this website where you can consent to the sending of such information and communication notably by e-mail or direct mail – we may also send you other information about:
  • the website,
  • our other websites, i.e. about our specific BAT brand websites (such as www.parisienne.ch, www.kent.ch, etc.) including sales promotions etc. related to such specific BAT brands,
  • our products,
  • sales promotions and sponsoring activities of BAT Switzerland,
  • anything relating to other companies affiliated to the BAT group of companies or our business partners, including information about their products and services, sales promotions, etc.

If you like to withdraw your consent later on, please click the 'unsubscribe' link in any email that we send to you, or go to my account to change your profile preferences. 

ascertaining the general location of the users and usage of certain aspects of this website or a link contained in an email to those registered to receive them, and supplying that anonymised data to third parties such as publishers. However, that anonymised data will not be capable of identifying you personally.

Your personal data will only be disclosed to third parties if such a disclosure is necessary for the processing of your purchase order, i.e. for the delivery of your products or for the payment processing, or for other services, including but not limited to information services or communication ((for example by e-mail or direct mail), requested by you. As the online store is operated by British American Tobacco Switzerland Vending SA we will disclose your personal data, which is necessary for the purchase process, to them. BAT Switzerland and British American Tobacco Switzerland Vending SA are also permitted to commission third party companies in order to provide the services requested by you. 

The commissioned companies to which your personal data are disclosed, may only use the personal data for the provision of services requested by you. Only personal data that is necessary for the provision of the respective service will be disclosed (need-to-know). 

Commissioned companies may have their registered seat in countries in which no appropriate data protection laws are in place. In such a constellation, BAT Switzerland or British American Tobacco Switzerland Vending SA as operator of the online store will oblige the respective company to comply with this Data Privacy Policy and the appropriate data security measures.

Please take note that for the processing of your payment by means of a credit or debit card, the terms and conditions of your creditor debit card issuer and in particular the data privacy declaration contained therein apply. Based on these terms and conditions you accept when using your credit or debit card for payments and when providing us with your credit or debit card details that the personal data that is necessary for the credit or debit card issuer to debit your transaction and to credit us is submitted to your credit card issuer and companies commissioned by him. You will find further information regarding the processing of personal data in the course of a credit or debit card payment in the general terms and conditions of your card issuer. 

BAT Switzerland and its commissioned companies may be obliged to disclose your personal data based on applicable statutes, court orders or orders of competent authorities. In such constellations, BAT Switzerland will inform you in advance about such a disclosure, if such it is permitted by the applicable laws. 

Access and corrections

In order to ensure that your personal data is accurate, up-to-date and complete, please contact us at info@govype.ch.We will take appropriate measures to update or correct any personal data which you have previously sent to us from this website.


We will take appropriate measures to protect personal data sent to our website from your computer, in particular to protect such information from loss, misuse, unauthorized access, unauthorized disclosure, changes, deletion or destruction. Nevertheless, please note that sending data over the Internet is never entirely secure or error-free. 

When sending your personal data electronically via our website, a secured internet connection (SSL) will be used for the transmission to our computer. E-mails, especially, sent to or from this website may be unsafe. Please be particularly careful in deciding what information you send to us by e-mail. In addition, safeguarding any passwords, ID numbers or other special access system when using this website will be your responsibility. 

Other conditions

The use of this website is subject to our General Terms and Condition. 

Contact us:

In case you have any queries, comments or concerns about this Data Privacy Policy or the methods used on this website please contact:

E-mail: info@govype.ch.

Amendments to this Data Privacy Policy

Please note that from time to time we will amend our Data Privacy Policy in accordance with our services and requirements, taking into account changes in the data protection legislation. Consequently, the terms set out in this Data Privacy Policy may be changed without prior notice as deemed fit. In order to be informed of such changes, please visit our website regularly.It is your responsibility to check this website regularly for changes, in particular before sending us personal data.